Professor Nick Reed
Founder, Reed Mobility
Professor Nick Reed has worked consistently at the cutting edge of transportation research, initially researching driver behaviour and subsequently leading connected and automated vehicle projects in the UK to the value of more than £50m. Professor Nick Reed was Academy Director at TRL (the UK’s Transport Research Laboratory) before becoming Head of Mobility R&D at Bosch, the world’s largest automotive supplier. He has since founded Reed Mobility – an independent expert consultancy on future mobility working across public, private and academic sectors to deliver transport systems that are safe, clean, efficient, ethical and equitable and including projects for the European Commission, DfT, TfL, BSI and RSSB. In November 2021, he was appointed as the first-ever Chief Road Safety Advisor to National Highways, providing review and challenge to the organisation in its aim to deliver zero harm on the strategic road network by 2040.