About this event

  • Date and time Wed 25 Nov 2020 from 1:00pm to 2:30pm
  • Location Online
  • Organised by Digital Health, Obstetrics and Gynaecology

Discover how femtech can help to fulfil a crucial role in bridging the medical data gender gap.

Historically, women's health issues have been under-represented in medical data sets and clinical trials, especially in relation to pregnancy. In this webinar, we will hear from several femtech innovations that are working to change this by analysing user-generated data to improve our understanding of women’s health.

Our panel will focus on the menopause, contraception, fertility and the impact of menstrual cycles on physical training. Discussing the latest developments in digital technology for women’s health, we will consider the opportunities for research and innovation using data from digital health products and the challenges of using patient data, such as compliance, privacy and user trust.

Join in the conversation online using #RSMDigiHealth

Follow us on Twitter: @RoySocMed

Registration for this webinar will close 2 hours prior to the start time. You will receive the webinar link 2 hours before the meeting. Late registrations will not be accepted.

This webinar is a part of a series, Femtech: How digital technology is transforming women’s health. If you would like to find out more about the series, please visit the Digital Health Section homepage.

Key speakers

Helen Guillaume

Hélène Guillaume

CEO, Wild.ai

Speaker's biography

Hélène Guillaume is the founder and CEO of WILD.AI. She studied mathematics and financial risks, was a quant in a hedge fund and management consultant to Fortune500 companies in AI. She was a rugby player; she's an ultra-marathon runner, triathlete, and ice-swimmer.

Dr Michelle Griffin

Dr Michelle Griffin

Chief Medical OfficerVira Health

Speaker's biography

Dr Michelle Griffin's career started in the NHS as an Obstetrician and Gynaecologist, where she worked for over 10 years in both clinical and academic settings. Her research focused on gynaecological cancers, both lab-based and population-based, reviewing global health interventions and screening. Dr Griffin also worked as a strategist advising the NHS, looking at large-scale clinical and operational strategy to optimise services across Obstetrics and Gynaecology and Paediatrics – focussing on improving accessibility, scalability and cost-effectiveness.


She then moved into Public Health England, working in the National Cancer Registration and Analysis department, determining the reasons behind variations in cancer outcomes across developed countries. With her background in Obstetrics and Gynaecology, and a real need to understand and improve lives, she led the National Congenital Anomaly and Rare Disease Registration Service to collect and analyse crucial data sets to inform the diagnosis and management of those affected with these conditions.


Most recently, Dr Griffin has worked in medtech, assessing the clinical impact and value of medical devices. This varied from the design and development of the CoVent ventilator for COVID-19 Nightingale Hospitals to a digital therapeutic for emotional regulation for patients with personality disorders.


Now, as CMO at Vira Health, she brings her clinical, operational, strategic and technical expertise to make a difference in the area of women’s health, which is still significantly underserved and underfunded, resulting in poor health outcomes and quality of life for women and consequent major effects on society.


Vira Health explores the menopause, where there are fundamental gaps in knowledge, leading to misdiagnosis, disrupting side-effects and generally poor care. Women spend 7-10 years in menopause, with symptoms changing and fluctuating all the time. Yet, in the UK, less than 7% of women are satisfied with the care they receive. Better treatment for menopause is not just about immediate relief. It is also about shifting the long-term trajectories for the core issues women face in later life, thereby having a significant impact on this condition.

Eleonora Benhar

Eleonora Benhar

Head of Medical Product, Natural Cycles

Speaker's biography

Eleonora Benhar completed her PhD in particle physics at the University of Geneva, while working at CERN on the search and subsequent discovery of the Higgs boson.


After working as a postdoctoral researcher for Yale University, she transitioned from physics to fertility and joined the company Natural Cycles, that provides the first digital app to be FDA cleared and CE marked for contraceptive use.


As Head of Medical Product, she is leading the team of data scientists responsible for developing the algorithm behind the app, continuously assessing its contraceptive effectiveness, and advancing women's health by doing research on our unique data.

Jack Pearson

Jack Pearson

Medical affairs manager, Natural Cycles

Speaker's biography

Jack Pearson completed his PhD at The University of Sheffield writing his thesis on the use of MRI to study sperm metabolism. He then completed the NHS Scientist Training Program in Embryology, working in one of the largest IVF clinics in the UK and qualifying as a HCPC state-registered clinical scientist in 2018. Shortly after he joined Natural Cycles as a Medical Affairs Manager, organising research and communicating with healthcare professionals and key opinion leaders in the field of women's health. 

Marija Butkovic

Marija Butkovic

Founder and CEO, Women of Wearables

Speaker's biography

Marija Butkovic is a digital marketing and business consultant who has worked across a range of projects in different industry sectors, including legal, journalism, tech, IoT, wearable tech, and fashion tech. 


She is a founder and CEO of Women of Wearables - the first global organisation aiming to support, connect, and mentor women and diverse groups in wearable tech, fashion tech, and IoT.  


She is a Forbes contributor and regularly writes and blogs on topics of wearable tech, fashion tech, diversity, startups, and entrepreneurship.  


Marija collaborates with startup accelerators and incubators in London and worldwide on delivering help as a startup mentor and advisor and is also a STEM ambassador. She has been featured in major tech and business publications such as Forbes, TechCrunch, The Next Web, Huffington Post, and many more, and regularly appears as a public speaker and panelist on conferences, meetups, and corporate events.  


In 2018, 2019, and 2020, Marija was selected as one of the Most Influential Women in UK tech by Computer Weekly. She has also been included in the Top 100 Influencers on Gender Equality and Diversity and Top STEM Entrepreneurs by Onalytica.  


View the programme here

Welcome and introduction

Marija Butkovic, Founder & CEO, Women of Wearables

Natural cycles: Education, understanding, data & research in women's health

Eleonora Benhar, Head of Medical Product,
Jack Pearson, Medical affairs manager, Natural Cycles

How WILD.AI closes the gender data gap - the leading female fitness app

Hélène Guillaume, CEO, Wild.ai

When the universal data set is male, what does that mean for menopause care?

Dr Michelle Griffin, Chief Medical Officer, Vira Health

Question and answer session
Closing comments
Close of webinar



Disclaimer:All views expressed in this webinar are of the speakers themselves and not of the RSM nor the speaker's organisations. 

Special rates for difficult times
The RSM wishes to offer healthcare professionals continued learning opportunities during the coronavirus pandemic. The RSM’s weekly COVID-19 Series webinars remain free of charge, while there will be small charges to register for other online education. These fees will enable the RSM to continue its programme of activities and will apply during the course of the pandemic.

Registration for this webinar will close 2 hours prior to the start time. You will receive the webinar link 2 hours before the meeting. Late registrations will not be accepted.

All webinars will be available for registered delegates 30 days after on Zoom. The link will be sent 24 hours after the webinar takes place. 

This webinar will be recorded and stored by the Royal Society of Medicine and may be distributed in future on various internet channels. 

Femtech series: How digital technology is transforming women’s health

This series explores digital technology focused on women’s health.
TEP55 Promo
Webinar CPD

Femtech in the developing world

Explore how digital technologies are promoting women’s health and improving maternal outcomes in the developing world.

From chatbots that offer trusted reproductive health advice to fertility apps and AI-assisted cervical cancer screening technology, this webinar will take a look at how different companies are meeting unmet women’s health needs worldwide.

  • Price £5 - £20
TEP57 Promo
Webinar CPD

Femtech for fertility, pregnancy and postpartum

Explore the latest digital technologies that are disrupting pregnancy care.

This webinar will feature products across the spectrum of reproductive medicine, from menstrual and fertility tracking to remote foetal monitoring and postpartum support.

  • Price £5 - £20
Man searching computer

Join the RSM and get free access to digital learning resources

The RSM has an extensive digital learning and online e-resources platform. As a member you'll enjoy free access to a wealth of online  resources, including 5,000 subscription and open access e-journals, 2,000 e-books and 5 key medical databases, to support your clinical decision-making and research.

Become a member