Head of Communications (FTC 24 months) Job description

Salary: up to £55,000 depending on experience
35 hours per week (plus those required to undertake the role), normally Monday to Friday
Based at 1Wimpole St and remote working

A vacancy has arisen for a Head of Communications reporting to the Interim Director of Communications, who is a member of the Senior Management Team (SMT).

The Head of Communications will deliver a sustained and effective external communications annual programme. This will include raising the profile of the RSM and working with colleagues to positively increase the quality of media and social media coverage/engagement as well as collaborating on wider marketing communications initiatives. The post-holder will also be instrumental in improving the Society’s internal communications output and ensuring staff are kept aware of major RSM developments, working with colleagues to grow engagement levels across the organisation’s employee base. As part of this role, the Head of Communications will be required to work closely with other departmental heads to ensure a joined-up approach to RSM operational activities, in line with the Society’s strategy 2021-26. The key activities of the role holder will include:

Media relations:

  • Devising an external communications programme to raise the profile of the RSM, working with relevant colleagues to ensure a joined-up approach to promotion
  • Identifying regular opportunities to signpost the role and work of the RSM, engaging proactively with media, influencers and other stakeholders to ensure awareness
  • Collaborating with colleagues and increasing the quality/engagement of media and social media outcomes, positioning the RSM as a trusted and leading provider of continuing education for healthcare professionals
  • Establishing and enhancing relationships with a wide range of journalists, commentators and influencers, seeking opportunities to extend the reach of the RSM
  • Ensuring all media outputs and other key external communications carry RSM messages (developing these as required) and positioning the Society in alignment with the strategy
  • Working with the Editor of JRSM and RSM colleagues to ensure the Society maximises media opportunities arising from the Journal
  • Identifying and working with media spokespeople to further the aims of the RSM
  • Acting as a spokesperson on behalf of the Society, as required
  • Undertaking horizon scanning and identifying any issues and opportunities, advising the Director of Communications and others if these need to be acted upon
  • Undertaking reactive media relations and social media engagement, as required, to ensure the reputation and good profile of the RSM is upheld. Providing strategic counsel as required
  • Working with colleagues across the RSM to identify and act upon marketing communications opportunities to promote the organisation, ensuring there is a holistic approach to all external and internal outputs
  • Identifying potential partners and other stakeholders to work with to extend the reach of the RSM in media and through social media channels.

Internal Communications:

  • Identifying opportunities and developing an annual internal communications programme, working with RSM colleagues to maintain this calendar and deliver announcements/activity
  • Developing compelling and high-quality communications to be used across a range of channels and which align with external messaging/activity
  • Providing strategic counsel on any arising issues, deputising for the Director of Communications as needed
  • Developing written reports and other documents for key RSM forums such as the Society’s Council, Committees or other working groups, as required.

Other responsibilities:

  • Developing robust key messages and other engaging narratives across other key areas of the RSM, as required
  • Providing advice and input to other Communications areas, such as design and web, as required – proactively working to identify issues and opportunities to join-up the communications output to ensure the RSM is promoting itself in the most effective and engaging way
  • Undertaking other duties, as required by the Director of Communications, and in their absence, the Chief Executive or other members of the SMT.

To be considered for the role you will need to have/demonstrate:

  • Degree in Communications or Marketing or equivalent qualification/experience
  • Experience in developing communications strategies with tactical ‘hands-on’ execution
  • Extensive experience working in a media relations role with proven delivery, ideally within the Healthcare, Science or Education sectors or related environment
  • Issues and reputation management experience with proven ability to deliver under pressure
  • Knowledge and tactical experience in delivering social media activity and campaigns as part of an integrated communications approach
  • Strong stakeholder and relationship management skills working at a senior level
  • Exceptional writing and verbal communication skills
  • Team management or project leadership experience desirable
  • Experience in budget management
  • Dynamic and ‘can-do attitude’, prepared to adapt to different environments
  • Good ‘all-rounder’ experience across the communications disciplines, working with creatives and other functions to deliver an integrated approach
  • Competencies: Strategic thinking and visioning, commercially focused, creative, innovative, external awareness, intelligence, proactivity, persuading and influencing

How to apply

To apply for the above opportunity, please forward a CV and covering letter on why you would be suitable for this role, to hr@rsm.ac.uk no later than 5:00pm, Monday 1 November 2021.

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