Tuesday 19 April 2016
In a unique communications partnership, the Royal Society of Medicine and ITN Productions have launched a news and current affairs-style programme. ‘Doctors of the Future’ looks at the transformations in medical education as well as innovations in medical research and technologies that will shape the healthcare of tomorrow. The programme premiered at the 12th Medical Innovations Summit on Saturday 16th April 2016 at The Royal Society of Medicine. Watch the reaction to the programme here.
Introduced by national newsreader Natasha Kaplinsky, the programme features key industry interviews and news-style reports, along with sponsored editorial profiles of some of the leading organisations in the sector.
Widening access to medical careers is a key concern of the Royal Society of Medicine, which is currently working with schools on a pilot project designed to offer support and career guidance to students throughout their time at secondary school. A report from the Medical Schools Council found that 80 percent of all medical students in the UK stem from just 20 percent of schools. In an interview with Natasha Kaplinsky, Mr Babulal Sethia, President of the Royal Society of Medicine, and Dr Fiona Moss, Dean of the Royal Society of Medicine emphasise the importance of fostering a culture of aspiration to attract young people from different backgrounds into the healthcare professions. There is also a need for continuous professional development throughout doctors’ careers. The programme features a special report on the Society’s Medical Careers Day with interviews from students considering their options for higher education.
Technological advances are also at the centre of ‘Doctors of the Future’. The Society’s Developments in Digital Health 2016 event in February provided the opportunity to discuss the latest innovations in digital health, as well as the potential benefits and challenges to the health service of these developments.
A total of eleven sponsored news-style reports feature in ‘Doctors of the Future’, championing medical education, research and innovation:
Mr Babulal Sethia, President, Royal Society of Medicine, said: “Our collaboration with ITN Productions has provided us with an immensely valuable opportunity to showcase just some aspects of the RSM’s work and will help us raise awareness of our charitable objectives, namely to improve patient care through postgraduate healthcare education. The programme will be of great support as we continue to be involved in the move to widen access to careers in healthcare and will be of great interest to our stakeholder groups – from patients and RSM members through to students and prospective members of the Society.”
Simon Shelley, Head of Industry News, ITN Productions said: “ITN Productions are delighted to be partnering with the Royal Society of Medicine, in examining the way in which we ensure the profession is prepared for the future. Our teams of producers and reporters were excited to engage with key organisations dedicated to innovation across medical education, medical practice and technology."
‘Doctors of the Future’ is now available on the Royal Society of Medicine website at www.rsm.ac.uk/doctorsofthefuture
Notes to editors:
About the Royal Society of Medicine
The Royal Society of Medicine is one of the country's major providers of accredited postgraduate medical education. Each year, the RSM organises over 400 academic and public events, spanning 60 areas of special interest providing a multi-disciplinary forum for discussion and debate. Videos of many key lectures are also available online, increasing access to the Society’s education programme. The RSM is home to one of the finest medical libraries in the world, with an extensive collection of books, journals, electronic journals and online medical databases. As well as providing medical education, the Society aims to promote an exchange of information and ideas on the science, practice and organisation of medicine, both within the health professions and with responsible and informed public opinion. The Society is not a policy-making body and does not issue guidelines or standards of care.
About ITN Productions
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.
For more information visit: www.itnproductions.co.uk
Tel: +44 (0)1580764713
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